Venue: Zoom

July 1st

9.30 Opening Session

Chair: Carla Rodrigues Cardoso
(MtM6 Organizing Committee, Lusófona University, Portugal)

Mário Moutinho
Dean of Lusófona University, Portugal
José Gomes Pinto
Head of the School of Communication, Architecture, Arts and Information Technologies, Lusófona University, Portugal
Luís Cláudio Ribeiro
Head of the Department of Communication Sciences, Lusófona University, Portugal
Maria José Brites
CICANT Research Centre, Lusófona University, Portugal
Tim Holmes
Founder of Mapping the Magazine Conferences, Cardiff University, United Kingdom

10.00 Keynote: James Hewes (President & CEO – FIPP – The Network for Global Media)

Key Trends in Media Post-Crisis – The Impact of Coronavirus on the Publishing Industry

11.00 Break

11.30 – 13.00 Panel 1: MAGAZINE TRENDS

Chair Teresa Mendes Flores (NOVA University of Lisbon/ Lusófona University, Portugal)

“Browse Our Collection”: The Commodified Materiality of Print Magazines
Miglena Sternadori (Texas Tech University, USA)

Newsmagazine Transformations in the Digital Age: A Case Study with Donald Trump
Carla Rodrigues Cardoso (Lusófona University, Portugal)

Towards a New Taxonomy of Magazine Genres
Tim Holmes (Cardiff University, United Kingdom)

13.00 – 14.30 Lunch Break

14.30 – 16.00 Panel 2: BUSINESS MODELS

Chair Sharon Bloyd-Peshkin (Columbia College Chicago, USA)

Sustainability in Specialist Publishing: A Comparative Case Study Analysis of a British and American Writing Magazine
Mary Hogarth (University of Bournemouth, United Kingdom)

The Canard PC Anomaly: Surviving the Distribution Crisis Thanks to Reader Support
Boris Krywicki and Björn-Olav Dozo (University of Liège, Belgium)

Behind the Screens: How Magazines Organize for Digital Success
Heather Lamb (Missouri School of Journalism, USA)

16.00 Break

16.30 – 18.30 Panel 3: HISTORY OF MAGAZINES

Chair Ana Figueiras (Lusófona University / NOVA University of Lisbon, Portugal)

Cultivating Opportunity: The Seminal Role of Farming Magazines in the 20th Century
Catherine Staub (Drake University, USA)

From Marginal to Mainstream: How Vegetarian Magazines Affected the American Diet
Sharon Bloyd-Peshkin (Columbia College Chicago, USA)

Portuguese Magazines During the First Portuguese Republic: Major Contributions to the History of the Portuguese Press
Celiana Azevedo (NOVA University of Lisbon, Portugal) and Jorge Pedro Sousa (Fernando Pessoa University, Portugal)

Intervalo Magazine: A New Way of Talking About TV in Brazil in the 1960s
Talita Magnolo and Christina Musse (Federal University of Juiz de Fora, Brazil)

July 2nd

9.30 – 11.00 Panel 4: DEBATING NEWS MAGAZINES

Chair Mary Hogarth (University of Bournemouth, United Kingdom)

Visual Communication and Journalism: Teaching Visual Literacy for the Design of News Magazines
Rute Muchacho and Alexandra Barradas (Lusófona University, Portugal)

Narratives of Domestic Violence in Magazine Visão
Carla Baptista and Teresa Campos (NOVA University of Lisbon, Portugal)

A Regional Newsmagazine in the Context of Declining Press – The Case of Mais Alentejo
Sonia Lamy and Luís Bonixe (Polytechnic Institute of Portalegre, Portugal)

11.00 Break


Chair Tim Holmes (Cardiff University, United Kingdom)

Indie Magazines as Brands: Aesthetic Communication and Designing the Kinfolk Experience
Oliver Scheiding (University of Mainz, Germany)

Designers on the Production of Magazines
Jael Rincon (RMIT University, Australia)

The Evolution of Journalistic Images in Portuguese News Magazines
Maria José Mata (Polytechnic Institute of Lisbon, Portugal) and Carla Rodrigues Cardoso (Lusófona University, Portugal)

13.00 – 14.30 Lunch Break


Chair Dora Santos Silva (NOVA University, Portugal)

Magazines as Sources, Objects of Study and Interdisciplinarity “Laboratories” in Social and Human Sciences: epistemological problematization…
Álvaro Costa de Matos (NOVA University of Lisbon, Portugal)

I Do Not Know What is in Your Newspaper: Content Analysis of Braille Magazines
Ibrahim Omara (Tanta University, Egypt)

Generation K – Mapping the Portuguese Early 90’s Through Kapa Magazine
Maria Filomena Barradas (Polytechnic Institute of Portalegre, Portugal)

16.00 Break

16.30 Talking Circle “(Trans)Forming Magazine Research”

Chairs Carla Rodrigues Cardoso (Lusófona University, Portugal) and Tim Holmes (Cardiff University, United Kingdom)

July 3rd

9.30 – 11.00 Panel 7: GENDER AND MAGAZINES

Chair Daniel Cardoso (Manchester Metropolitan University, United Kingdom / Lusófona University, Portugal)

“The little woman is now big business”: Mary Grieve, the Woman who Made Woman Magazine and Predicted the Fall of the Weeklies
Sharon Magnus (University of Hertfordshire, United Kingdom)

Housewives, Actresses, Victims and ‘Shameless’ Mistresses. The Representation of Women in the Czech Popular Magazines Before the WWI
Jakub Machek (Metropolitan University of Prague, Czech Republic)

Judging a Book by its Cover: Sex and the City and the Representation of Lifestyle and Magazine Journalism
Rebecca Johinke (University of Sidney, Australia)

11.00 Break

11.30 – 13.00 Panel 8: DIGITAL AND SOCIAL MEDIA

Chair Ana Figueiras (Lusófona University / NOVA University of Lisbon, Portugal)

Print Magazines in the Digital Environment: Editorial and Positioning Strategies
Dora Santos Silva (NOVA University of Lisbon, Portugal)

Mapping Digital Magazines: Reading as a Practice of Disconnection
Cátia Ferreira and Carla Ganito (Católica University, Portugal)

Preguiça Magazine: From Editorial Product to Community Impact
Pedro Jerónimo (University of Beira Interior, Portugal)

13.00 – 14.30 Break

14.30 – 16.00 Panel 9: MAGAZINES AS COMMUNITIES

Chair Carla Cerqueira (Minho University, Portugal)

Magazine Twins – Tracing Spaces of Inclusion Small Media Operate in Two Languages in Finland
Ullamaija Kivikuru (University of Helsinki, Finland)

Mass Communication in Post-Soviet Azerbaijan in the Era of Globalization: How International Information Exchange Contributes to the “Re-birth” of Magazines and their Strategy?
Tarana Mahmudova (Azerbeijan State University, Azerbaijan)

Niche Fashion Magazines as Micro Societies
Saul Marcadent (Università IUAV di Venezia, Italy)

16.00 Break

16.30 Keynote: Joy Jenkins (University of Tennessee, Knoxville)

Community Builders: Situating Place-based Magazines in the Local Media Landscape

17.30 Book Launch:

The Handbook of Magazine Studies (Wiley, 2020)
Carla Rodrigues Cardoso (Lusófona University, Portugal)
Miglena Sternadori (Texas Tech University, USA)
Tim Holmes (Cardiff University, United Kingdom)

18.00 Closing Session